RESEARCH: TRAILER STYLES

According to Dan Skinner of Film Space, different types of trailers and the style of a trailer heavily depend on a variety of factors. If a trailer is shown in a cinema then it caters to the same audience as the film it is being shown with. The purpose of this trailer will be to raise a number of questions that can only be answered when someone goes to watch the film. Dan Skinner explained that the style of a trailer depends on factors including where the trailer will be seen, who it will be seen by and how long the trailer is.


The Teaser Trailer: The Teaser Trailer is often the first glimpse that we will be given of a film and is usually very short in length, rangning from around 10 seconds to about 30 seconds.The Teaser Trailer often contains the best and most striking shots of the film to showcase the film with minimal information being given to the audience The purpose of a Teaser Trailer is less to summarise the story of a movie and more to excite the audience with a small glimpse of what the movie will look like, and also to raise excitement for the release of the actual trailer which will usually follow shortly after the Teaser Trailer.


The Main Trailer:  The Main Trailer gives a much deeper sense of the movie than a Teaser Trailer would, as it is far longer and includes more shots from the final film. The main trailer is usually split into a three act structure, having a beginning, a middle and an end. The beginning of a Trailer often introduces the protagonists and makes them feel more familiar to the audience. The middle of a Trailer then will often introduce the antagonists and will begin to shed light on the story or conflict of the film between the protagonists and antagonists. The end of the trailer will then mostly feature a montage that builds up to a climx before the title of the film is revealed. This uses as many shots as possibly to convey fast paced editing and is extremely exciting, effectively making an audience want to see more.


TV Spots: A TV Spot