WHERE ARE FILM TRAILERS SHOWN

Trailers are often shown at the cinema, on TV and with poster campaigns as well as being available on social media sites such as Facebook and Youtube. Dedicated Trailer webistes and official film websites also display trailers that have been cut for a general audience and are suitable for viewers of any age, which is different from trailers shown in cinema as these often relate to a specific target audience decided by the film in which the trailer is being shown

Generally speaking, when people watch TV they do not pay attention to the adverts, meaning that TV is not often the most effective place to show trailers. Trailers are also included in DVD's, and although the trailers are skippable, the fact that DVD's are often watched more than once is an advantage because it can lead to the trailer bein viewed multiple times. Trailers that are for films rated 18 are still given trailers that are shown to general audiences, which are extensively cut for general viewing, which can lead to dissatisfaction among the over 18 Target Audience. Also, the only downside to trailers being shown on Youtube is that unofficial uploads of trailers break copyright and are a form of piracy, which can lose the distribution company money. Taking this into account, I believe that the most effective way of showing trailers is the traditional method in cinemas, because of the fact that you are experiencing the film in a cinema with surround sound, which is more effective in achieving immersion to the audience than if it is simply viewed on social media on a small screen.