RESEARCH: WHEN ARE FILM TRAILERS SHOWN

Film trailers are usually created in the post production stage of  a film, ie during the time when the film is being edited. Timing the release of a trailer properly is crucial because it must be shown far enough before the film's release so that to raise excitement for the upcoming film to an audience, but not so far in advance that the films appeal has been forgotten about.


SNATCHED


In class we watched three trailers of upcoming films and discussed the 'buzz' that these very different trailers create. The trailer for Snatched (2017) deliberately creates a buzz for the summer due to its featuring of exotic locations and setting in Ecuador, which is known for its beautiful waterfalls and mountains but also for its high levels of crime and human trafficking.


The humour in the film is crucial to the film's success as it revolves around a daughter taking her mother to Ecuador with her to prove a point to her ex boyfriend that she is capable of having fun without him, but leads to the duo getting involved in kidnapping and robbery. The story would hypothetically resonate with young audiences who thrive for the scenario of gap-year holidays and long for the general excitement of such holidays, and would also resonate with older audiences who laugh at the stereotypes of an 'uncool' parent who stops the child from enjoying themselves, for example being "dressed like a beekeeper" to protect themselves from the sun.


The film promises to be an escapist film with wildly funny situations, but also a lesson on bonding between mother and daughter and female empowerment in many cases.

WONDER WOMAN


After watching the trailer for Wonder Woman, I gathered that the film is going to be very action packed and feature exotic locations, staggering set pieces, well choreographed fight scenes and a strong central character.


This film attracts traditional superhero audiences  who are familiar with the comic books due to its comic book action sequences, yet it will also appeal to female audiences as the film is the first female directed superhero movie (directed by Patty Jenkins) to star a female lead (Gal Gadot), thus making the film a staple for female empowerment






The trailer for the Beguiled presents its theme clearly: a small, claustrophobic community of young women ina  rural Mississippi find a wounded soldier in their grounds during the Civil War and nurse him back to health. An uneasy tension is created as Nicole Kidman says "the enemy is not what we think", as one of the girls in the family succumbs to the charm of the soldier (played by Colin Farrell) Jealousy erupts throughout the house and the plot hints at this rage building up with close ups of guns, locked doors and smashing of glasses.


This trailer could entice a female audience due to its strong presence of female characters.