RESEARCH: MOTHER! TRAILER ANALYSIS

Feature	Comments
Genre	Horror/Thriller
Narrative	Voiceover in the form of dialogue is used via the protagonist, played by Jennifer Lawrence, speaking over the action.
Unique Selling Point	For Robbie Collin, film critic for the Sunday Telegraph, 10/09/17 offered the views for the film’s USP in ‘why Hollywood needs mavericks not franchises’. The film divided audiences as it seemed to be a grotesque funhouse reflection of a planet in crisis. The film also has a menacing score from an Icelandic composer by the name of Johann Johannsson. Aronofsky (the director) explains that the best part of the film is the surprise of it. “It’s an intense journey… definitely the biggest rollercoaster in the park”
Target Audience	The target audience of the film is that it is aiming for a mainstream release through the fact that it features two big Hollywood names, Javier Bardem and Jennifer Lawrence as well as being directed by Darren Aronofsky of Requiem for a Dream and Black Swan fame.
Music	The trailer is scored using short, almost abrasive violin sounds that leave the viewer on edge and uncomfortable
Shot types/camera angles	Crane shots are used throughout to depict the top of the stairwell, with High Angle shots depicting the lawn with hundreds of people looking up with flashlights. Many reaction shots signify the confused and surprised expression of the wife as the events of the narrative unfold around her.
Pace	The editing of the film is extremely fast paced and often violently chaotic, as quoted by the film critic of The Independent Nick Hasted
Dialogue	The dialogue is almost exclusively between husband and wife, with very little dialogue only reflecting key moments that illustrate the increasingly restrained relationship between the two as the wife starts piecing together what is happening
Voiceover	A voiceover during the opening of the trailer positions the audience as victims and makes us identify with the struggle of the vulnerable wife and we experience the horror of her surroundings from her point of view, thus the audience is positioned as sympathetic to her character.
Special Effects	Use of special effects included the light bulb that seems to drip blood before exploding. Another CGI effect is when a room seems to age before your eyes and wither and crumble whilst losing colour and turning a shade of black and a wall seems to crumble before Jennifer Lawrence.
Credits and Intertitles	Intertitles are used in an extremely warped Italic font to represent a person hastily and scribbly writing which makes it personal, as if someone is manipulating the young wife. They also come in accompanied by the sharp violin and drum beats. (they are cut to the beat of the music) It essentially assaults the senses and makes you feel uncomfortable.