Each film has a unique selling point., which is used to depict the individuality of a film and/or provide a reason to see the film Using the Film Escape website the USPs of The Mummy, Baby Driver and Lady Macbeth, I viewed the trailers to identify their USPs.
THE MUMMY
The trailer shows the bandaged body of an ancient Egyptian mummy being transported in a US military plane, accompanied by Tom Cruise.
It draws attention to the horror/supernatural elements of the narrative when the view from the cockpit mid-flight shows a swarm of bats engulfing the plane and threatening to destroy it. The trailer showcases classic spectacle and peril conventions as the pilot is unable to control the plane and the passengers are violently thrown about as the plane falls to the earth.
The mix of the modern setting as well as the fantastical ancient surroundings of the Mummy serves as the USP of the film. This crossover between the two is conveyed in the shot where a series of corpses lie wrapped in rows, like ancient mummies, in plastic sheeting in a laboratory. Narration is also used with the words "Welcome to a new Order of Gods" accompanied by visuals of a devastated landscape and close-ups of a terrifying mummy's face.
Another striking and innovative element is that the threat comes from a female antagonist: "Princess Ahmanet has come to claim what she has been denied". She is both ruthless and beautiful. Amid huge set-piece action spectacles such as desert battles, temple interiors and London's Westminster Bridge under attack, Princess Ahmanet in slinky outfits, tattooed face and spiky fingernails (which is a fresh concept) battles it out with dashing Tom Cruise (traditional element) to claim the title of world victor.
BABY DRIVER
At first glance, the film appears to be another standard action adventure heist film with a team of undersireable criminals banded together under the orders of the kingpin Kevin Spacey.
What makes it stand out is clearly evident in the title: the driver of the heist getaway car is the young baby-faced Ansel Elgort who is under an obligation to Kevin Spacey to work for his team until his debt is paid. He is confronted and shunned by many of his other team members for his timid appearance and constant listening to music, until he gets behind the wheel and proves that there is more to this character than meets the eye, through his extremely skilled driving dodging through busy roads and narrow allyways.
At first glance, the film appears to be another standard action adventure heist film with a team of undersireable criminals banded together under the orders of the kingpin Kevin Spacey.
What makes it stand out is clearly evident in the title: the driver of the heist getaway car is the young baby-faced Ansel Elgort who is under an obligation to Kevin Spacey to work for his team until his debt is paid. He is confronted and shunned by many of his other team members for his timid appearance and constant listening to music, until he gets behind the wheel and proves that there is more to this character than meets the eye, through his extremely skilled driving dodging through busy roads and narrow allyways.
